Associate Director, Social Media - Wharton Marketing and Communications

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Associate Director, Social Media - Wharton Marketing and Communications

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America's Best Employers By State in 2021.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

COVID-19 vaccination is a requirement for all positions at the University of Pennsylvania. New hires are expected to be fully vaccinated before beginning work at the University. For more information about Penn's vaccine requirements and the use of Penn Open Pass, visit the Penn COVID-19 Response website for the latest information.

Posted Job Title
Associate Director, Social Media - Wharton Marketing and Communications

Job Profile Title
Associate Director C

Job Description Summary
As a member of the Wharton School Marketing and Communications Department, the Associate Director of Social Media reports to the Sr. Director of Social and Digital Media and is responsible for the daily development and distribution of social media content across the School's social media channels, including, but not limited to, Instagram, Twitter, LinkedIn, Facebook, and YouTube. In coordination with the Social Media team, implement and refine an overarching social media strategy for Wharton, disseminating information and producing various assets for School-wide utilization.

Job Description

As a member of the Wharton School Marketing and Communications Department (MarComm), the Associate Director of Social Media reports to the Sr. Director of Social and Digital Media and is responsible for the daily development and distribution of social media content across the School's flagship social media channels, including, but not limited to, Instagram, LinkedIn, Twitter, Facebook, and YouTube (1.2M combined followers).

Work closely with the Sr. Director to develop, implement and refine an overarching social media strategy for Wharton, disseminating information and producing various assets for School-wide utilization. Build and maintain strong professional relationships with partners across the School and University, increasing collaboration, sharing knowledge, and continuously establishing the Social Media team as subject matter experts. Responsible for instilling social media best practices across Wharton in coordination with partners School-wide - including academic programs, alumni relations, publications, research centers and initiatives, Offices of the Dean and Deputy Dean, and academic department staff and faculty - assisting them with leveraging social media to achieve key business, marketing, and communications objectives.

The Associate Director of Social Media serves as the lead planner and producer of real-time social media engagement online, on campus, and at School events. Manage coverage of events such as Graduation, Convocation, conferences, and lectures, working closely with the MarComm Events, Content & Creative and Media Relations teams.

As the primary manager of Wharton's daily public-facing voice, the Associate Director of Social Media supports the strategic objectives of the department and School by implementing key brand messaging, with a focus on Dean's Office priorities and the student/alumni experience. This role monitors, analyzes and reports on social media performance, leads social media listening and community management efforts, and researches social media trends to ensure Wharton's channels remain at the leading edge.

Contribute to crisis communications. Responsible for identifying, hiring and supervising a team of student workers to support the MarComm social media vision and priorities.

Essential Qualifications:
  • Bachelor's degree, preferably in Communications, Marketing, Media or similar field; and 5-7 years of professional marketing and communications experience; at least 3 years of experience managing social media for an institution, organization, media outlet, or agency; or equivalent combination of education and experience.
  • Excellent written skills, experience creating content for social media (e.g. capturing photos and videos; editing graphic templates) and proven ability to represent a brand on social media
  • Expertise in a wide range of social media platforms, including Instagram, TikTok, LinkedIn, Reddit, Twitter, YouTube, Facebook, Snapchat and GIPHY, as well as with social media publishing and analytics tools
  • Strong news judgement and ability to originate social media content ideas and tailor them to each platform
  • Ability to analyze trends and respond strategically to the rapidly changing digital environment
  • Ability to explain social media and social media data in an understandable manner
  • Excellent communication and presentation skills
  • Experience covering events in real-time, including live tweeting and creating Instagram stories
  • Experience working with content creators and/or sourcing user-generated content
  • Ability to work under pressure and tight deadlines, manage multiple concurrent and competing tasks and responsibilities, prioritize work, and adapt to changing priorities
  • Strong interpersonal skills and demonstrated ability to build relationships and work collaboratively with multiple teams simultaneously
  • Proactive, self-starter who can work both independently and as part of a team
  • Ability to maintain confidentiality
  • Must be available to work non-standard hours, including occasional weekends
  • Ability to travel domestically and internationally.


Preferred Qualifications:
  • Expertise in content creation and production, including graphic design, professional photography and/or video editing
  • Knowledge and experience in other areas of digital marketing, including paid social media advertising, SEO, CRM, and Google Analytics
  • Experience in higher education, non-profit environments, and/or in a client-focused role a plus
  • Knowledge of and passion for the business world, Wharton and/or Penn experience preferred


Job Location - City, State
Philadelphia, Pennsylvania

Department / School
Wharton School

Pay Range
$51,824.00 - $78,096.00

Affirmative Action Statement
Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements
Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

University Benefits
  • Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family's health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
  • Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
  • Retirement: Penn offers generous retirement plans to help you save for your future. Penn's Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
  • Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family-whatever your personal needs may be.
  • Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you're newly hired, you won't have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.
  • Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That's why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.
  • Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
  • University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University's libraries and athletic facilities, or visit our arboretum and art galleries. There's always something going on at Penn, whether it's a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you're right in the middle of the excitement-and you and your family can enjoy many of these activities for free.
  • Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
  • Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.
  • Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.
  • Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.



To learn more, please visit: https://www.hr.upenn.edu/PennHR/benefits-pay

To apply, visit https://wd1.myworkdaysite.com/en-US/recruiting/upenn/careers-at-penn/job/SteinbergDietrich-Hall/Associate-Director--Social-Media---Wharton-Marketing-and-Communications_JR00052094

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