Multimedia Producer, Marketing and Communications, Wharton School

Multimedia Producer, Marketing and Communications, Wharton School

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America's Best Employers By State in 2021.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

COVID-19 vaccination is a requirement for all positions at the University of Pennsylvania. New hires are expected to be fully vaccinated before beginning work at the University. For more information about Penn's vaccine requirements and the use of Penn Open Pass, visit the Penn COVID-19 Response website for the latest information.

Posted Job Title
Multimedia Producer, Marketing and Communications, Wharton School

Job Profile Title
Video Producer Senior

Job Description Summary
Reporting to the Creative Director, the Multimedia Producer (MMP) is responsible for the creation of best-in-class video assets that advance marketing efforts and strengthen the brand of the Wharton School. Create digital video for websites, social media, promotional pages/microsites, marketing emails, advertisements, and live events that fulfill the School's lead nurturing, branding and conversion goals.

Job Description


Working with the content producers and social strategists, the MMP is responsible for project management, production, development of creative briefs, and delivery of video content for online as well as in-person audiences, including prospective students, current students, faculty, alumni, and donors. Working with internal and external video production resources and senior management, the MMP is responsible for producing, capturing, and editing original content for high visibility events and/or Wharton digital publications and school initiatives.

Develop and maintain partner relationships within Wharton, across the university, and externally. Work with academic programs, research centers, faculty, and internal partners to understand their video needs, develop content strategy, execute production, and ensure timely delivery of video assets that achieve their business goals. Serve as the Marketing and Communications point-of-contact for video production techniques and execution. Must-have a deep understanding of current video best practices as well as partner marketing needs to achieve business goals.

Works collaboratively with Wharton's various Marketing and Communications units to realize shared goals and maintain brand quality and standards. Recommend and create video content based on user data, competitive advantage, and other strategic messages on behalf of the School's degree programs, executive leadership, faculty, External Affairs department, student and alumni events, conferences, and competitions. Educate content partners and various business units throughout the school on ways to produce video projects of their own that adhere to Wharton's brand standards. Advise and facilitate external vendor relationships established by Wharton departments. Makes ongoing recommendations to implement video and other original content across all Wharton digital properties.

Serves as the department's primary contact for external production companies, agencies, freelancers, and other professional vendor partners, reviewing their selection, agreements, workflow, and deadlines. Work with Director to ensure adherence to deadlines and cost terms that are in line with budget available. Establish best-in-class and centralized video content standards and resources according to industry best practices and brand guidelines. Ensure that University of Pennsylvania and Wharton policies and procedures are followed when working with internal and external clients.

Plans and develops multimedia stories; determine goals and messaging; researches and develops ideas and budgets; writes scripts and storyboards; schedules and conducts interviews; manages talent; scouts locations; obtains approvals and legal clearances; negotiates budgets; assists with set staging; serves as editor, videographer, and/or audio/lighting specialist; electronically organizes assets and final deliverables.

Identifies additional resources as needed and provides direction to any additional production staff, including interns and volunteers.

Participates in the design of video graphics, titles, music, and any additional creative assets necessary; makes editorial decisions regarding assembly of information, illustrations, and content.

Evaluate new audio/visual equipment and direct the installation and interfacing of new equipment in production facilities (ie: Wharton Production studio). May assist in repair and upkeep of production equipment.


Associate degree required; Bachelor's degree preferred and 5-7 years of relevant experience or equivalent combination of education and experience.

Critical skills/Knowledge:
  • Mastery of the Adobe Creative Suite (Specifically proficient in Premiere, After Effects, Photoshop, and Encoder)
  • Outstanding writing abilities
  • Expert in video cameras, lighting equipment, audio equipment and accessories
  • Extensive knowledge and understanding of social media platforms: Facebook, Instagram, Twitter, YouTube, etc. from content best practices to guidelines to analytics
  • Leadership capabilities that include strong self-motivation and a positive approach to leading others
  • High level of engagement and business knowledge
  • Strong understanding of AR and VR as potential content differentiators
  • Experience planning and maintaining a production budget

  • 5+ years of multimedia production experience
  • 2+ years of social media creation
  • Experience working with talent
  • Extensive photography experience
  • Extensive knowledge of content distribution
  • Highly developed problem solving and relationship building skills
  • Ability to make oral and written presentations.
  • Ability and confidence to present opinions and thoughts in a clear manner
  • Experience working with cross-functional teams to ensure alignment while achieving business results
  • Strong decision-making, time management & planning skills
  • Collaborative team-player
  • Exceptional interpersonal skills
  • Strong verbal and written communication skills
  • Ability to maintain confidentiality
  • Ability to travel domestically and internationally
  • Ability to work some non-standard hours, including evenings and weekends as needed

Job Location - City, State
Philadelphia, Pennsylvania

Department / School
Wharton School

Pay Range
$51,824.00 - $78,096.00

Affirmative Action Statement
Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements
Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

University Benefits
  • Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family's health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
  • Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
  • Retirement: Penn offers generous retirement plans to help you save for your future. Penn's Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
  • Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family-whatever your personal needs may be.
  • Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you're newly hired, you won't have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.
  • Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That's why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.
  • Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
  • University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University's libraries and athletic facilities, or visit our arboretum and art galleries. There's always something going on at Penn, whether it's a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you're right in the middle of the excitement-and you and your family can enjoy many of these activities for free.
  • Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
  • Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.
  • Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.
  • Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.

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