Social Media Specialist, Wharton Faculty Insights and Executive Education

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Social Media Specialist, Wharton Faculty Insights and Executive Education

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America's Best Employers By State in 2021.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

Posted Job Title
Social Media Specialist, Wharton Faculty Insights and Executive Education

Job Profile Title
Coordinator B

Job Description Summary
Reporting to Wharton's Director of Social Media, this Social Media Specialist is responsible for the development and distribution of social media content related to Wharton scholarship, faculty thought leadership, and knowledge dissemination. This includes management of the social media channels (LinkedIn, Twitter, Facebook, Instagram, YouTube, etc.) for Knowledge@Wharton - the School's online business journal - and Wharton Executive Education, promoting business insights and educational programming to an audience of more than 300,000 followers.

The Social Media Specialist will work in partnership with colleagues in Marketing & Communications and Executive Education, along with faculty, to elevate the impact of Wharton's scholarship on key target audiences (industry professionals, prospective students, alumni, etc.) as well as the general public.

Job Description

Functions of the position include:

  • Develop and implement organic social strategy for Wharton Executive Education that aligns with program's overarching goals while engaging with and attracting participants and organizational partners
  • Collaborate with the Executive Education marketing and delivery teams to capture the program experience, create associated content, and assist in management of partners
  • Translate and promote Wharton faculty research/thought leadership through digestible social media content, working hand-in-hand with web and creative teams
  • Develop and maintain relationships with faculty and staff to identify research storytelling opportunities on owned and earned channels, working closely with the MarComm Media Relations faculty liaison
  • Monitor, analyze and report on social media performance, aligning organic efforts with paid efforts and overall business/strategic goals
  • Lead social media listening and community management efforts, tracking audience sentiment and handling audience engagement
  • Collaborate with Wharton School Press (book publishing arm) and Wharton Business Daily (SiriusXM radio show) on multimedia content creation and distribution to boost sales and listenership
  • Support faculty with establishing and/or developing their personal social media presences, facilitating cross-promotion of content on their platforms
  • Support Institutional Events created and managed by Wharton Marketing and Communications, including but not limited to: Four Wharton Graduation Ceremonies on the East Coast; One Graduation Ceremony on the West Coast, MBA Convocation, etc.

Required Qualifications

  • Bachelor's degree and 3-5 years of work experience in digital or social media, marketing, communications, public relations or journalism, or an equivalent combination of education and experience
  • Excellent writing skills; proven ability to represent a brand on social media
  • Expertise in a wide range of social media platforms, including LinkedIn, Instagram, YouTube, Twitter and Facebook, as well as social media analytics tools
  • Strong news judgement and ability to originate social media content ideas and tailor them to each platform
  • Strong interpersonal skills; ability to build relationships and work collaboratively with various stakeholders
  • Ability to work under tight deadlines
  • Proactive self-starter who can work both independently and as part of a team
  • Ability to handle delicate situations with grace and diplomacy
  • Ability to maintain confidence
  • Ability to build relationships across the school and university, and work with a diverse group of people

Preferred Qualifications:

  • Bachelor's degree in Communications, Marketing, Media or similar field
  • Deep knowledge of/interest in business topics such as finance, entrepreneurship, management, marketing, data analytics, public policy and social impact
  • Experience in education or research communications and/or with high-profile corporate brand(s), particularly working with faculty, academics or executives
  • Expertise in social media content creation, including graphic design, photography and/or video editing
  • Experience with paid social media advertising, including knowledge of LinkedIn, Facebook and Twitter ads manager platforms as well as Google Analytics

Job Location - City, State
Philadelphia, Pennsylvania

Department / School
Wharton School

Pay Range
$42,953.00 - $77,315.00

Affirmative Action Statement
Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements
Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

University Benefits

  • Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family's health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
  • Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
  • Retirement: Penn offers generous retirement plans to help you save for your future. Penn's Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
  • Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family-whatever your personal needs may be.
  • Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you're newly hired, you won't have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.
  • Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That's why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.
  • Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
  • University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University's libraries and athletic facilities, or visit our arboretum and art galleries. There's always something going on at Penn, whether it's a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you're right in the middle of the excitement-and you and your family can enjoy many of these activities for free.
  • Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
  • Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.
  • Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.
  • Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.

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