Director of Marketing and Digital Studios, Venture Lab, Wharton School

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Director of Marketing and Digital Studios, Venture Lab, Wharton School

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America's Best Employers By State in 2021.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

Posted Job Title
Director of Marketing and Digital Studios, Venture Lab, Wharton School

Job Profile Title
Director C

Job Description Summary
The Director of Marketing and Digital Studios has primary responsibility for driving marketing and communications for the new Venture Lab organization (e.g., former Penn Wharton Entrepreneurship, the Sol. C. Snider Center, and the Weiss Tech Hub) and Tangen Hall, the new student entrepreneurship building with its 68,000 sq ft of innovation spaces. The Director further has primary responsibility for building and running two new Penn-wide student labs - the Digital Design Studio and the Digital Media Lab - within Tangen Hall. This position plays a critical role in Venture Lab's mission attainment by introducing Venture Lab's new brand identity and new programs and by expanding the existing marketing from Wharton-specific students and alumni to the broader Penn community across Philadelphia, San Francisco, Beijing (China), and Bangalore (India).

Job Description

For Venture Lab marketing and communications, the Director creates and manages the communication team's execution of Venture Lab's strategic communications plan and editorial calendar in accordance with key organizational priorities. This role requires the ability to develop/evaluate effective marketing strategies and to build out/execute both new digital assets (e.g., new brand materials, website, career questionnaire, startup portfolio, etc) and the associated workflows for publish multi-platform content like news articles, newsletters, social media messages, podcasts, leadership presentations, and press releases. As the senior leader for all Venture Lab communications, the Director is expected to represent the organization and to interact regularly with senior key alumni and major donors, national media outlets, local ecosystem partners, student affinity groups, and Penn/Wharton alumni associations in elevating Venture Lab's profile and building Venture's Lab reputation for entrepreneurship and innovation.

For the Digital Design Studio and Digital Media Lab, the Director leads the build out of these physical spaces in partnership with Venture Lab's vendors and Wharton Production. The Director will further manage the design and production team's program delivery to all Penn students seeking to create brand logos, websites, video and voice recordings, and livestreams for their startups.

As part of this role, the Director manages Venture Lab's budget for marketing and lab operations, and supervises the work of two full-time staff members, four student workers, a temporary employee, and Venture Lab's branding and website vendors. The Director will work with the Executive Director and the Vice Dean to ensure that goals and milestones are established and met. The Director will exist in a cross-functional role, collaborating with other colleagues across the university, maintaining close working relationships with Engineering Communications, Wharton's Marketing & Communications group, and Penn Central Communications, in order to leverage school resources to accomplish objectives.

Given the rapid growth of the center, this position requires analytical,-thinking, creativity, research skills, ability to innovate, and mastery of technical skills required for brand awareness, brand positioning, budgeting, content marketing, content strategy, and design.

The Director must hold a Master's Degree and 5 - 7 years of related experience, preferably in marketing and communications for a top-tier national university, or an equivalent combination of education and experience. The Director must have demonstrated excellent interpersonal, verbal and written communication and organizational skills. Technically, the Director should have dexterity with the following:

  • Social media (Facebook, Twitter, SoundCloud, YouTube, LinkedIn, etc.), creation and management of digital assets, WordPress & WordPress plugins, branding, web design, podcast production
  • Audio editing (GarageBand or equivalent), videography, video editing (Adobe Premiere or equivalent), design/photo
    editing (Canva required, Adobe Photoshop and Illustrator preferred)
  • Project management skills, ability to prioritize and complete a wide range of projects to specified deadlines with minimal supervision

    Job Location - City, State
    Philadelphia, Pennsylvania

    Department / School
    Wharton School

    Pay Range
    $72,837.00 - $138,391.00

    Affirmative Action Statement
    Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

    Special Requirements
    Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

    University Benefits
    • Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family's health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
    • Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
    • Retirement: Penn offers generous retirement plans to help you save for your future. Penn's Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
    • Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family-whatever your personal needs may be.
    • Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you're newly hired, you won't have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.
    • Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That's why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.
    • Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
    • University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University's libraries and athletic facilities, or visit our arboretum and art galleries. There's always something going on at Penn, whether it's a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you're right in the middle of the excitement-and you and your family can enjoy many of these activities for free.
    • Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
    • Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.
    • Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.
    • Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.

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